What about organizing a Family Geography Night at your school? This is very effective way to get the focus on geography, to get some community involvement, and to let people know about the good work taking place in your school. 
Robert Poirier a geography teacher in North Andover and a board member of the Massachusetts Geographic Alliance has presented very successful Family Geography Nights in his school. These have been held on a week night, 5:30-7:30 and they have attracted hundreds of attendees  - students, parents, and community members. Robert has now published a how-to-book. The attractive and informative 32 page booklet contains helpful details such as finding volunteers, setting up geography activities in different classrooms, and publicizing the event.
The book is now available for sale ($20). Contact Robert Poirier at geographynight@yahoo.com to buy one.